Miss South Carolina: a pragma-dialectical analysis

Resumen

This text presents an argumentative analysis of a very well-known interaction

–a so-called “YouTube phenomenon”– that a candidate of a Beauty

Contest gave when she was asked about the reason why a fifth of American

people is not able to locate the U.S. in a World map. This analysis uses the

Pragma-dialectical approach to argumentative discourse in its dialectical and

rethorical dimensions, and shows what powerful it is in order to decipher

and evaluate the argumentative structure of a muddled discourse.